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The company’s non-conversational voice assistant, S Voice who pre-dates Bixby was retired in June 2020. Despite the pieced together illusion of an in-progress virtual human future, tech media still bought in, effectively picking NEON as the fan-favorite of the event.
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At CES 2020, Samsung’s NEON leveraged significant, digital smoke and mirrors to pitch a virtual human assistant future. As first discovered on Twitter, Lightfarm Studios and the Samsung-owned Cheil Agency showcased the three-dimensional character in a since-deleted webpage available only through the Wayback Machine.
#Samsung virtual assistant code
Please share your ZIP Code to find a nearby Best Buy location, our Samsung representative, wants to know about you so they can assist you better. Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!” Lightfarm said of the project. Samsung, too, has a history of over-selling virtual humans. Samsung may be creating a new virtual assistant named Sam that may accompany, or possibly replace, Bixby. A Samsung representative at Best Buy can set up a personal demonstration for your next galaxy device. Samsung Sam, commonly referred to as Samsung Girl and Samsung Virtual Assistant, is an unofficial virtual assistant for Samsung designed and presented by visual arts production house Lightfarm in May 2021.
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“Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing. The reveal was followed with memes and hornyposting on social media, with some users mispresenting the character as having been officially revealed by Samsung. For the record, Samsung has not announced Sam as an official character for them, nor have they dropped any hints that they’ll be replacing Bixby. Samsung Sam, commonly referred to as Samsung Girl and Samsung Virtual Assistant, is an unofficial virtual assistant for Samsung designed and presented by visual arts production house Lightfarm in May 2021. Take note though that they acknowledged Cheil Agency as one of their collaborators for the project, which is an advertising firm under the Samsung group, so we could be wrong there. But unless Samsung is looking to surprise the tech industry with an unannounced re-imagining of one of the core components of their products, we’re going to assume that the Samsung Sam character was made by Lightfarm by their own volition, and as more of a “hey look what we did for your product” than an actual announcement from the brand. Lightfarm is a multi-award-winning visual arts production house recognized by Cannes and is a winner of the LIA Grand Prix. Aside from the renders, Lightfarm has also provided a short test clip of Sam in action.